Expertise | 7 min read

Social data identifies 5 hot trends of Valentine's 2016

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We traded in Cupid for Radarly and listened to all-things-love across the social web... What are the 5 hot trends of Valentine's 2016?

1. The London Borough of Love

London was the most discussed city within Valentine's conversation. The hottest spots for couples in the capital were Soho, China Town and Chelsea, each offering an array of delicious cuisine – mentions of food made up 12% of London conversation.

London at night

Competing for the limelight were the London attractions - Big Ben and the London Eye. Social data demonstrates that the chiming bell of London is nearly as romantic as the view of the city with an almost even divide in conversation between the two - Ding dong!

2. The beauty of Mother Nature

Romantic strolling triggered three times more conversation than spa day activity. Users were love-struck by three particular elements upon their walks - ‘nature’, ‘winter’ and the ‘countryside’; these components occupied 24% of Valentine's walking conversation, kudos Mother Nature!

Gorgeous sunny day - long #walk with the husband ??? #Manchester ❤❤❤ #Castlefield #ValentinesDay

A photo posted by Pamela Higgins (@spamellab) on

3.B-day V-day cake

Along with mentions of chocolate and roses was mentions of... cake. The celebratory cake tradition has seen new horizons in 2016, with this year doubling the volume of 2015 Valentine’s cake conversation.

The most common nature of cake discussion was users participating in Afternoon Tea, although 11% of (cake-specific) posts shared images of a V-day cake.

4. Breakfast is the most important meal of the day… (after dinner)

On Sunday 14th February, the most popular meal of the day, asides from dinner (41%), was breakfast. One quarter of culinary conversation mentioned a Valentine’s brekkie. Brunch was just behind at 19% and Sunday lunch trailed - mentioned in just 16% of conversation.

Valentine's day breakfast in Devon ?? #valentinesday #breakfast #devon #tinychampagne #orangejuice #heaven #yum

A photo posted by Jodie Powell (@jodieannpowell) on

5. Scotland is the new Italy

scottish flag and heart

Despite putting the ‘Roma’ in Romance, Italy was discussed three times less than Scotland over the recent Valentine’s weekend. Edinburgh conversation doubled the volume of conversation about the Italian capital, with users falling in love with the northern snow.

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Insights are based on an English language Radarly data sample.

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