Whatever use case you want to address with social intelligence, smart alerting features will help you do it more efficiently.
Social data is crucial to getting a better, always-on, real-time understanding of your consumers' behaviors but it can be sometimes complicated to derive insights from the large volumes of data generated every day.
This is where alerting comes, supporting in your day-to-day activities. Let’s take a look at all the use cases where alerting can be helpful to you.
Social Intelligence use cases supported by Alerting
Brand Reputation and Crisis Management
A reputation can take years to build, and moments to destroy. In this connected, digital age it’s important to keep a constant eye on your brand health so you can address problems before they spiral out of control, or take advantage of opportunities as early as possible.
An alerting system is a crucial part of a strong brand reputation monitoring setup, allowing you to be alerted when there is a peak of conversation around your brand or one of your products.
This way you’ll be informed as soon as a crisis is emerging and you’ll be able to take action quickly to diffuse the situation before it gets out of control.
The alerting system can be used to detect irregularities in your service or even in your customer journey. Let say that you are a public transportation operator and you want to ensure that the traffic on your lines remains good. In addition to your traffic systems, you can also listen to your service users who share information on the social web to detect any traffic irregularity or issues at a specific stop.
Another interesting use case where alerting could be useful is topic monitoring, where your company might have a new area of interest that it wants to pay close attention to, and to be informed of new developments relating to it.
If you set up your alert on metrics like reach or impressions you can be informed when something around your topic trends, and then analyze in more detail to better understand this peak of conversation.
PR / Comms
If you are working in a PR / comms department, setting a very specific alert for that role can be very relevant. This is something that Radarly allows you to do. In the first part of the alerting settings, you can decide to set up your alert based on the occupation. Select “Journalist” and “Blogger” and you’ll be alerted each time this kind of author is talking about your brand or topic of interest. This provides a good opportunity to engage in conversation with them.
Influencer management / detection
In the same vein, you’ll be able to receive alerts each time an influencer mentions your brand or product. You can select the threshold of the number of followers you are interested in and again decide if you want to be alerted of any new posts from these influencers, or if you prefer to set up your alerts based on metrics like reach or impressions.
Follow your number of followers
When you plug your Twitter or a Facebook account into the social performance section, you will be able to set up alerts to monitor your number of followers (gained or lost).
Recurring Reports / Daily Digest
Another interesting use of the alerting feature is to use it as a regular digest, either daily or any other frequency. As you can select many different filters while setting up your alert, you will be able to use it for recurring reports. Of course you have other great features to do those recurring reportings like creating a Coverage Review, use the Report Builder or benefit from the power of Insight Pages Recurring Snapshots.
Detection of emergences
Even if you are working on a most advanced use case like discovering new emergences, alerting features can be very helpful. Indeed, as you can use all the available filters in the platform, you can monitor new emergences and be alerted when these emergences are reaching a specific level of reach or impressions. Even more powerfully, you can set up this alert on a cluster basis rather than a post basis, which makes it much easier to detect emergences.
These use cases are examples of how you can benefit from the power of alerts in Linkfluence but there are many other use cases that are specific to your business that can be supported by our alerting features. Feel free to share them with us!
Combine the power of Data Structuring and Alerting to make the most of these use cases
Even though Alerting can look like a basic feature in social listening, it becomes a powerful tool when it is associated with data structuring.
As a reminder, data structuring is the ability to break down and organize a large volume of data, in a way that makes it easier to analyze and derive high-value, actionable insights. This way, you can slice and dice the data to get a much deeper analysis than basic social listening platforms can bring.
Using this methodology, that our Professional Services can implement on your behalf, you can benefit from the expertise and proven methodologies built to answer your questions in a standardized way for your use case, enabling you to create much more powerful alerts.
To give you a bit more perspective, data structuring aims to organize and structure the data notably through custom fields that allow you to tag the content in a customized way in order to highlight what is essential for your business (market categories, moment of consumption, editorial pillars, custom topics, etc.) Using these custom fields to set up your alerts ensures that you won’t miss important data points.
How does it work?
Monitoring Alerts rely on 3 main elements:
A set of filters
The filters are the same that the ones you have at your disposal in the Post & Analytics section in order to slice and dice the data.
Crossing these filters allows you to very well define what you want to monitor. You can for instance decide to monitor all the negative posts around your brand in order to initiate action before a crisis emerges.
A set of thresholds
Once you have defined the criteria of your alerts, you need to determine the threshold that will trigger the alert. For that, you have several options:
- Based on a number of posts - you decide whether you want to be alerted for each new indexed post or if you prefer to be alerted when it reaches a certain number of indexed posts (and eventually reposts).
- Based on metrics - here you decide to be alerted when the cumulated reach or impressions so that you can also keep informed when a topic is going to have traction.
- New - based on engagement score - This option is available for Twitter and Sina Weibo, the two platforms that allow us a sufficient level of refreshing to be relevant in keeping the number of engagement actions up-to-date. It could be particularly useful if you want to assess the relevance of a topic based on the engagement or when you need to create recurring reports on topics that generate the most engagement actions.
When your alert is set up, you just need to decide the frequency of the emails you want to receive as well as the mailing list.
If you are using Telegram, this is a great option that can be used to receive your alerts directly in a very secure way!