Why Brands Needs to Leverage Social Data With Marketing Analyst Rebecca Lieb A growing number of your customers are becoming more active on social media. Read more >
How to Leverage Social Media Analytics | A Q&A With Thulium CEO Tamara McCleary How are you using your brand’s social media analytics? Read more >
Online Public Shaming is Here to Stay - Here's What You Can Do About It Recently, we saw this excellent John Oliver clip on public shaming: Read more >
How to Drive Digital Transformation Success With Charles Araujo Is your digital transformation successful? Odds are, it’s hard to tell. Find out the secrets to... Read more >
Essential Consumer Research Tips | A Q&A With Analyst Shelly Kramer "Know your customer" is a marketing commandment. Without a deep understanding of their pain poi... Read more >
How Should You Measure Your Social Brand Equity? The concept of brand equity is changing fast. In the digital era, social media conversations ma... Read more >
How Global Brands are Supporting International Women’s Day 2019 International Women’s Day is a celebration of the cultural, political, and social achievements ... Read more >
Why You Should Reconsider Your Definition of Brand Equity Brand equity - the value of a brand’s perception amongst consumers - has always been key to win... Read more >
What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? For global luxury brands, China - and its 1.39 billion people - is the holy grail. Read more >
Social Listening: The 6 Most Important Social Data Sources for Global Brands The media landscape is constantly changing. We went from town criers and “the public square” to... Read more >
