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  -   UPDATE - Linkfluence is Rebranding as Meltwater April 1st, 2023 >

Consumer Insights Blog

Can Beverage Brands Reclaim Happy Hour?

Whether consumers call it happy hour, an "apéro", or an after work drink, the end of the workda...

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The Hard Seltzer Revolution: What’s Driving the Ready to Drink Boom

Over the last year, it’s been nearly impossible to ignore the rising popularity of canned hard ...

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Trick-or-Trend: The Top Halloween Costume Ideas for 2019

Every October, brands and fans begin their annual Halloween discussions online. Last year, we s...

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