Social listening is a powerful tool you can use to learn the voice of the consumer. However, results can be biased by other voices - not less important ones but those that shouldn’t be a brand’s major concern.
It is one of the reasons why we work hard at making Radarly the all-in-one centerpiece of any brand’s social listening efforts.
Until now, various filters allowed to include a slew of properties in Radarly. You were able to choose whether you wanted to look at the positive sentiment conversations or do specific queries and get more details that allow you to learn the voice of either your overall consumers or a specific segment of your audience.
The good news is: now it becomes much easier to do so!
Introducing our brand new exclusion filters feature
Breaking news! You are now able to exclude a field or a value of a field in the filters of Radarly: this allows you to easily eliminate unwanted results and get advanced research analytics, without creating specific and complicated queries.
From now on, you can use inclusion or exclusion filters on:
- Influencer groups
- Keywords (that is to say Mentions, hashtags, named entities)
- Images, videos
- Custom fields
You can exclude or include filters both in your settings or directly in the front office of your Radarly account.
Use exclusion filters to cut through the noise and listen to the consumer voice
The big impact of this new feature is that it helps you listen to what you want to listen to, without being biased by other voices. Let’s take a look at some examples to show you the range of new possibilities that this new feature is bringing.
Exclude a corpus
When you want to follow what is said online about your brand, it’s easier to exclude the brand’s owned media content so that you only have to look at results without being spoiled by your own publications, especially if you often take the floor on your different social accounts.
As such, excluding a corpus becomes super useful in several cases:
- You want to exclude what your paid influencers are saying as you master the message with them
- You want to exclude some of your employees’ publications as they are part of an employee advocacy program
By excluding a corpus, you’ll easily get only the User Generated Content (UGC) without changing your queries. It’s just another way to display the results of your initial queries.
Exclude a country
Sometimes hot news in a country could be a nuisance when you listen to conversations in a specific language. In such cases, excluding conversations from a particular country could help you get a clearer vision of what is said on your specific topic. Let’s say you are listening to what is said about fashion and there’s currently a fashion week in London. It could be worth excluding the country United Kingdom to see how people are talking about fashion elsewhere than where the fashion week is happening.
Exclude an occupation
Another great example of where this new feature is helpful. Let say you want to pinpoint your consumer voice i.e. without bloggers or journalists’ voices. Listing every single blogger and journalist in a corpus wouldn’t seem like an easy thing to do. The solution: exclude those 2 occupations in the filters! That way, you’ll be able to focus on your real target.
In the same idea, if you are working at an insurance company and you only want to listen to what patients say about your brand, you can exclude health professionals.
Hope you’ll enjoy exclusion filters to save time and use Radarly more efficiently. We’re sure you’ll manage to find a lot more applications of this new feature for your use case. Feel free to share your best tips with us in the comments.