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Linkfluence is Rebranding as Meltwater

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In early 2021 Linkfluence was acquired by Meltwater, in a deal that created a highly successful partnership. Since then we have seen greater investment in the development of our Radarly Consumer Insights platform, and have been able to include many new features and data sources, bringing more value to our customers. A lot of Meltwater enterprise clients adopted Linkfluence as a result, with Meltwater also investing in the commercial distribution of our platform. 

So today, we’re excited to share that the next stage of this successful integration is for Linkfluence to rebrand as a part of Meltwater, as we become even more closely aligned with our parent company. This is a huge milestone for our company and a testament to the success we’ve seen since joining forces with such a respected industry leader 18 months ago. Our product team will continue to operate as the Consumer Intelligence Center of Excellence of Meltwater to drive innovation and advancements within this category.  As of April 1st 2023, we will transition the Linkfluence brand fully under Meltwater across our channels.

Our product Radarly will of course continue to operate as normal, and you will still have access to our customer support and account teams through all of the usual channels. As far as our product and services are concerned, nothing will change for our customers. And we will of course continue to invest in our products to bring our clients even more value. 

We are thrilled to fully embrace the Meltwater brand and the new opportunities it brings. We want to thank all of our customers for being part of this journey. We also want to thank our employees for their hard work and dedication in making this acquisition a success. We are excited to take these next steps as part of the Meltwater family, and look forward to bringing you even greater innovations in Radarly in the coming months and years. 

If you have any questions please do not hesitate to reach out to your account manager. 

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