Resolutions are New Year’s main gimmick, and social media platforms are making this even more obvious!
Using Radarly, we took a look at the trends of UK 2016 New Year’s resolutions…
Health before Wealth
Health related resolutions dominate, and are fed by three primary routes: more exercise, healthy eating and drinking less alcohol.
Quitting smoking comes far behind other health-related ambitions. The amount of support and incentive offered for stopping throughout the year has caused a transition from a new year focus to an any time goal - e.g. #Stoptober
Focus on career aspirations trails, which suggests a stronger value attributed to well-being rather than financial or professional prospects.
A year of new beginnings
The key 2016 ambition of UK social media users is to start something new: more than half of online conversation was fuelled by people anticipating a new beginning, with particular focuses on lifestyle, fitness and hobbies.
Not a new years resolution and change to the way I live. Health scare kick start my life. time to loose weight and get fitter #mapmyrun
— Diana Symes (@befit4616) January 2, 2016
Social data suggests that 2016 is going to be a healthy, educational and feel-good year.
Last year 59% of Britons that made a resolution admitted to breaking it, so here’s to 2016 being a year of good commitment and seeing those resolutions through!
Insights are based on a Radarly data sample of 13,000 (UK only) posts between January 1st and January 4th, the first weekend of 2016.
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