Essential Consumer Research Tips | A Q&A With Analyst Shelly Kramer "Know your customer" is a marketing commandment. Without a deep understanding of their pain poi... Read more >
Our Solution-Based Approach to Social Media Intelligence A couple of weeks ago, we launched our brand new website. More than a complete redesign, the ne... Read more >
How Should You Measure Your Social Brand Equity? The concept of brand equity is changing fast. In the digital era, social media conversations ma... Read more >
Insight Show 2019 – The Key Takeaways The Insight Show returned to London Olympia last week along with sister show, Marketing Week Li... Read more >
How Global Brands are Supporting International Women’s Day 2019 International Women’s Day is a celebration of the cultural, political, and social achievements ... Read more >
She-Economy: How to Engage Chinese Consumers for Women’s Day Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic... Read more >
Why You Should Reconsider Your Definition of Brand Equity Brand equity - the value of a brand’s perception amongst consumers - has always been key to win... Read more >
Stay on Top of Chinese Social Media with Our Best-in-Class Coverage For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark... Read more >
What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? For global luxury brands, China - and its 1.39 billion people - is the holy grail. Read more >
Social Listening: The 6 Most Important Social Data Sources for Global Brands The media landscape is constantly changing. We went from town criers and “the public square” to... Read more >
