Consumer Insights Blog

Public relations (PR) campaigns can be difficult to track. After all, how do you measure the im...

How Computer Vision is Crucial for Consumer Intelligence   The rise in visual media, specifical...

Influencer marketing has become a hot topic. As a whole, the industry is worth an estimated $13...

Email marketing remains one of the most powerful, cost-effective marketing tools. Recent data s...

There’s a lot that goes into launching a successful campaign: creating ad content, securing a b...

When you’re spending money on advertising, you expect to get something in return. But results a...

A brand is more than just a name or logo. It’s the sum of all the interactions a customer has h...

Digital marketers aren’t just tasked with creating and executing their campaigns. They also nee...

As the internet and digital media continue to grow and play larger roles in our lives, so, too,...

Measuring your social media campaigns is the final phase before you start the process over. Her...