How Should You Measure Your Social Brand Equity? The concept of brand equity is changing fast. In the digital era, social media conversations ma... Read more >
Insight Show 2019 – The Key Takeaways The Insight Show returned to London Olympia last week along with sister show, Marketing Week Li... Read more >
How Global Brands are Supporting International Women’s Day 2019 International Women’s Day is a celebration of the cultural, political, and social achievements ... Read more >
She-Economy: How to Engage Chinese Consumers for Women’s Day Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic... Read more >
Why You Should Reconsider Your Definition of Brand Equity Brand equity - the value of a brand’s perception amongst consumers - has always been key to win... Read more >
Stay on Top of Chinese Social Media with Our Best-in-Class Coverage For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark... Read more >
What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? For global luxury brands, China - and its 1.39 billion people - is the holy grail. Read more >
Social Listening: The 6 Most Important Social Data Sources for Global Brands The media landscape is constantly changing. We went from town criers and “the public square” to... Read more >
All You Need to Know About the Chinese Social Media Landscape in 2019 China is not only the world’s largest social media market - it also boasts an incredibly rich a... Read more >
AI Series: How Geolocation Inference Helps You Find Your Target Social Media Audience Good social media marketing requires good data. You need to know who your audience is, when the... Read more >
