She-Economy: How to Engage Chinese Consumers for Women’s Day Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic... Read more >
Why You Should Reconsider Your Definition of Brand Equity Brand equity - the value of a brand’s perception amongst consumers - has always been key to win... Read more >
Stay on Top of Chinese Social Media with Our Best-in-Class Coverage For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark... Read more >
What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? For global luxury brands, China - and its 1.39 billion people - is the holy grail. Read more >
Social Listening: The 6 Most Important Social Data Sources for Global Brands The media landscape is constantly changing. We went from town criers and “the public square” to... Read more >
All You Need to Know About the Chinese Social Media Landscape in 2019 China is not only the world’s largest social media market - it also boasts an incredibly rich a... Read more >
AI Series: How Geolocation Inference Helps You Find Your Target Social Media Audience Good social media marketing requires good data. You need to know who your audience is, when the... Read more >
Instagram Business Accounts: Why They Matter for Brands & Influencers Instagram has become the most powerful social platform available for many brands. If you’re in ... Read more >
Ethical Clothing: Fast Fashion & Sustainability on Social Media Trends are a big deal in the fashion world. Brands strive to keep up with what’s popular and pr... Read more >
Vegan Social Media: How Food Trends and Social Movements Grow Online If you feel like veganism is getting more airtime lately, that’s because it is. The no-meat, no... Read more >
