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The BLM and social activism will change how brands do marketing

Is the advertising world changing for good? The last couple of months have been a tipping point...

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Will consumers re-evaluate their values in the new reality?

The meaning of “value” can be troublesome. For many, it’s the monetary value of a service or a ...

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Evolving into Real-time Insights: The Sports Industry During Lockdown

Last week, Linkfluence participated in TMRE Digital Week and discussed contactless research as ...

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LESSONS FROM PRIDE MONTH: “ACTS, NOT ADS”

June’s just gone and with it, it seems, brands’ initiatives demonstrating support for the LGBTQ...

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E-mobility Trend in Post-COVID Era: What Do Consumers Really Want in an Electric Car?

After years on the sidelines, global trends in sustainability and climate consciousness have fi...

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How to demonstrate value in the post-Covid reality

Over the last few months, consumers around the world have been forced to change their daily rou...

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Black Lives Matter: Who’s Really Engaging?

Working with social data on a daily basis provides a unique perspective on everything that’s ha...

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We’ve Raised $9M of New Funding Validating Our Focus on AI-enabled Consumer Insights

Earlier last year, I shared that we were going to pursue a new approach to social media intelli...

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Recovery & Reopening: How do customers feel about returning to businesses?

After countries around the world have been locked down for several months due to COVID19, some ...

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Seniors Are Embracing Social Media, Why Should Brands Care?

Unlike digital natives who were born and grew up in the digital age, senior audiences are not o...

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Most popular

1 Why Business Leaders Invest in Social Intelligence at Times of Crisis

2 COVID-19: Are #Tipyourbartender programs the Perfect Charity for Alcohol Brands?

3 What will sport mean to consumers in the post-lockdown reality

4 Social Media Insights: 10 Experts Share How to Leverage Your Social Data

5 A World Without Sports: The Impact of Empty Stadiums on Fans, Players and Brands

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