How Should You Measure Your Social Brand Equity? The concept of brand equity is changing fast. In the digital era, social media conversations ma... Read more
Insight Show 2019 – The Key Takeaways The Insight Show returned to London Olympia last week along with sister show, Marketing Week Li... Read more
How Global Brands Supported International Women’s Day 2019 International Women’s Day is a celebration of the cultural, political, and social achievements ... Read more
She-Economy: How to Engage Chinese Consumers for Women’s Day Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic... Read more
Why You Should Reconsider Your Definition of Brand Equity Brand equity - the value of a brand’s perception amongst consumers - has always been key to win... Read more
Stay on Top of Chinese Social Media with Our Best-in-Class Coverage For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark... Read more
What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? For global luxury brands, China - and its 1.39 billion people - is the holy grail. Read more
Social Listening: The 6 Most Important Social Data Sources for Global Brands The media landscape is constantly changing. We went from town criers and “the public square” to... Read more
All You Need to Know About the Chinese Social Media Landscape in 2019 China is not only the world’s largest social media market - it also boasts an incredibly rich a... Read more
AI Series: How Geolocation Inference Helps You Find Your Target Social Media Audience Good social media marketing requires good data. You need to know who your audience is, when the... Read more
