Christmas Marketing in China: Best Campaigns from Beauty Brands This Year Christmas is making its way into the heart of Chinese megacities. In Changsha, Hangzhou or Chen... Read more >
Post-API Changes: How We’re Delivering the Best Instagram Coverage on the Market There have been a lot of changes with the Instagram API this year. This has made a lot of peopl... Read more >
A review of social media in 2018 From industry news, trends, brand cock-ups and wins, through to historical social media anniver... Read more >
Consumer Insights for Fashion: how Top Brands Keep up With Consumer Trends Consumer trends affect all industries, but perhaps none more so than fashion. Public sentiment ... Read more >
Viral Marketing: 5 Lessons Brands Can Learn From Ariana Grande's 'Thank U, Next' Video Viral marketing sensation. There are no other words for Ariana Grande's massive hit, "Thank U, ... Read more >
Social Media Insights: 10 Experts Share How to Leverage Your Social Data According to the Pew Research Center, the average American spends just over two hours each day ... Read more >
Fashion Trend Analysis: How the Dad Shoes Trend Dominates Social Media Few consumer trends are more noticeable than what’s happening in the sneaker world. Where buyer... Read more >
What we learned at Social Media Week 2018 Soy sauce and social science As it’s near lunchtime, and I’m thinking with my stomach muscle no... Read more >
How to Find Consumer Insights on Social Media: A Quick Guide How well do you think you know your customers? Every brand has its ideal buyer in mind and like... Read more >
AI Basics: How AI & Machine Learning Supercharge Your Social Media Marketing Digital marketing relies on good information. What are your conversion rates? Which email subje... Read more >
