Recently, we saw this excellent John Oliver clip on public shaming:

 Social listening is a powerful tool you can use to learn the voice of the consumer. However, r...

Is your digital transformation successful? Odds are, it’s hard to tell. Find out the secrets to...

"Know your customer" is a marketing commandment. Without a deep understanding of their pain poi...

A couple of weeks ago, we launched our brand new website. More than a complete redesign, the ne...

The concept of brand equity is changing fast. In the digital era, social media conversations ma...

The Insight Show returned to London Olympia last week along with sister show, Marketing Week Li...

International Women’s Day is a celebration of the cultural, political, and social achievements ...

Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic...

Brand equity - the value of a brand’s perception amongst consumers - has always been key to win...