International Women’s Day is a celebration of the cultural, political, and social achievements ...

Last week, when I walked out of the subway stations in Shanghai as usual on my way to the offic...

Brand equity - the value of a brand’s perception amongst consumers - has always been key to win...

For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark...

For global luxury brands, China - and its 1.39 billion people - is the holy grail.

The media landscape is constantly changing. We went from town criers and “the public square” to...

China is not only the world’s largest social media market - it also boasts an incredibly rich a...

Good social media marketing requires good data. You need to know who your audience is, when the...

Instagram has become the most powerful social platform available for many brands. If you’re in ...

Trends are a big deal in the fashion world. Brands strive to keep up with what’s popular and pr...