Here's our latest Social Intelligence Roundup, with most recent stories about social data and consumer insights from around the web.
TikTok’s Creative Insights for Brands
Marketers looking to reach TikTok’s fast growing audience can now get advice on how to craft creative assets that have the most impact on the video sharing platform. The new “Creative Insight” section of TikTok’s business center provides useful data and insights into what makes ads perform well on the app, helping brands get the most from their investment. More info at TikTok.
TikTok also recently released the results of a new user survey, conducted with Kantar, to give brands greater insight into how and why people spend their time on the app. The 7,000 person study discovered that Gen Z are the most heavy users of TikTok and since they began using it they spend significantly less time with other media such as TV or podcasts. You can see the full report here.
Twitter Shares Marketing Insights
Twitter is one of the most important social media platforms, but marketers often struggle to understand how they can get the best ROI from it. In this excellent interview with Social Media Today, Adam Ilenich, the Global Community Manager for Twitter Marketing, shares his insights on how marketers can build an effective strategy for the platform. There’s some great advice in this article, and anybody who works with Twitter will find it interesting.
Understanding Snapchat Trends
Snapchat has launched an online training course to help people understand how to use the platform’s trending topics feature to find insights which will help them understand the chat app’s primarily Gen Z audience. The short course should only take around 30 minutes to complete, and will give marketers a new tool for understanding what really matters to this important demographic group. Head to Snapchat for more detail.