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  -   Introducing our new Consumer Intelligence Maturity Assessment < Get Your Score >

Consumer Insights Blog

Anticipating Alcohol Consumption Moments in 2021: lessons from 2020

With a 4.2% increase in social posts in 2020, the beverage industry has a lot to look forward t...

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COVID-19: Are #Tipyourbartender programs the Perfect Charity for Alcohol Brands?

Not even a repeat of the 1920’s prohibition could be worse for bartenders than COVID-19. Not on...

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What does the future hold for the beverage industry?

Social distancing and lockdown measures have become the new albeit temporary norm for consumers...

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The Hard Seltzer Revolution: What’s Driving the Ready to Drink Boom

Over the last year, it’s been nearly impossible to ignore the rising popularity of canned hard ...

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Consumer Insights From Social Data: A Case Study with Coca Cola

It's been a few years since the famous Economist claim that data is now the world's most valuab...

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Why Brands Are Betting Big on Low-Alcohol Beverages

If you’ve been outside this summer, you’ll no doubt have noticed the number of people drinking ...

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Craft Beer Fuels the Social Boom of the #BeerSnob

Today, beer is much more than a sunshine, football or pub accompaniment. The global rise in the...

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How Saint Patrick's Day Took Over Social Media

Each year Saint Patrick’s Day, March 17th, marks a day of partying for the Irish. However, this...

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