Consumer Insights Blog

Since the rise of the social web (forums, blogs, etc.) and the explosion of social networks, bi...

We take a look at the good and the not so good brand marketing around the Pride season The firs...

Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...

How to unearth social media insights in your data and what to do next In 2005, hedge fund manag...

Fans make feelings clear across social media It’s arguable as to whether Leeds United’s recent ...

How does your influencer strategy shape up for the coming year..? There’s no doubt about it: we...

There are so many ways for us to engage with our audiences these days - and for audiences to en...

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

More than three billion images were shared each day in 2016 and this is just the beginning. Mil...

Instagram is developing its core functionalities to become more than an app for discovery and i...

Summer hasn’t been (completely) dedicated to sunbathing and ice cream for the Linkfluence team....

Social media listening is no longer limited to managing a company's image or its brand communit...

Visual content is crucial to how we share on the social web. Posts featuring images drive 80% m...

On March 17th, Linkfluence and Labbrand, a leading China-originated global brand consultancy, o...

Social media monitoring is an essential first step in a brand's successful move to digital. Com...