Consumer Insights Blog

Whether consumers call it happy hour, an "apéro", or an after work drink, the end of the workda...

Technology has given brands the opportunity to make consumer-centricity the cornerstone of mark...

The E-Mobility automotive industry is no stranger to economic pressure but it has proven itself...

After years on the sidelines, global trends in sustainability and climate consciousness have fi...

Over the last year, consumers around the world have been forced to change their daily routine a...

Unlike digital natives who were born and grew up in the digital age, senior audiences are not o...

Over the last 10 weeks, we’ve seen great examples of consumers leveraging social media to cope ...

The emergency measures put in place to combat the impact of Covid-19 meant that a number of glo...

A crisis, particularly if it’s a global pandemic, creates a lot of uncertainties. For brands, t...

There is no right or wrong way to navigate the time spent in quarantine. It’s completely disrup...

Social distancing and lockdown measures have become the new albeit temporary norm for consumers...

At times of crisis, businesses are expected to provide a timely and considerate response to wha...

Investing in a luxury timepiece has long been revered as the ultimate display of success. It us...

By 2025, the global FMCG industry is projected to reach around $15 trillion. But despite these ...

Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upc...

We understand that business to consumer brands can produce vastly different results in and with...

Today, artificial intelligence plays an expanding role in social listening and marketing. To be...

Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...

A growing number of your customers are becoming more active on social media.

Is your digital transformation successful? Odds are, it’s hard to tell. Find out the secrets to...

"Know your customer" is a marketing commandment. Without a deep understanding of their pain poi...

There have been a lot of changes with the Instagram API this year. This has made a lot of peopl...

Consumer trends affect all industries, but perhaps none more so than fashion. Public sentiment ...

On the 8th and 9th of March, Linkfluence attended the Insight Show and Marketing Week Live.