There is no right or wrong way to navigate the quarantine time. It’s totally disrupting our rou...

Social distancing and lockdown measures have become the new albeit temporary norm for consumers...

At times of crisis, businesses are expected to provide a timely and considerate response to wha...

Investing in a luxury timepiece has long been revered as the ultimate display of success. It us...

By 2025, the global FMCG industry is projected to reach around $15 trillion. But despite these ...

Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upc...

We understand that business to consumer brands can produce vastly different results in and with...

Today, artificial intelligence plays an expanding role in social listening and marketing. To be...

Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...

A growing number of your customers are becoming more active on social media.

Is your digital transformation successful? Odds are, it’s hard to tell. Find out the secrets to...

"Know your customer" is a marketing commandment. Without a deep understanding of their pain poi...

There have been a lot of changes with the Instagram API this year. This has made a lot of peopl...

Consumer trends affect all industries, but perhaps none more so than fashion. Public sentiment ...

On the 8th and 9th of March, Linkfluence attended the Insight Show and Marketing Week Live.