Can Beverage Brands Reclaim Happy Hour?
Whether consumers call it happy hour, an "apéro", or an after work drink, the end of the workda...
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Whether consumers call it happy hour, an "apéro", or an after work drink, the end of the workda...
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Technology has given brands the opportunity to make consumer-centricity the cornerstone of mark...
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The E-Mobility automotive industry is no stranger to economic pressure but it has proven itself...
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After years on the sidelines, global trends in sustainability and climate consciousness have fi...
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Over the last year, consumers around the world have been forced to change their daily routine a...
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Unlike digital natives who were born and grew up in the digital age, senior audiences are not o...
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Over the last 10 weeks, we’ve seen great examples of consumers leveraging social media to cope ...
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The emergency measures put in place to combat the impact of Covid-19 meant that a number of glo...
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A crisis, particularly if it’s a global pandemic, creates a lot of uncertainties. For brands, t...
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There is no right or wrong way to navigate the time spent in quarantine. It’s completely disrup...
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Social distancing and lockdown measures have become the new albeit temporary norm for consumers...
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At times of crisis, businesses are expected to provide a timely and considerate response to wha...
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Investing in a luxury timepiece has long been revered as the ultimate display of success. It us...
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By 2025, the global FMCG industry is projected to reach around $15 trillion. But despite these ...
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Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upc...
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We understand that business to consumer brands can produce vastly different results in and with...
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Today, artificial intelligence plays an expanding role in social listening and marketing. To be...
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Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...
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A growing number of your customers are becoming more active on social media.
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Is your digital transformation successful? Odds are, it’s hard to tell. Find out the secrets to...
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"Know your customer" is a marketing commandment. Without a deep understanding of their pain poi...
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There have been a lot of changes with the Instagram API this year. This has made a lot of peopl...
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Consumer trends affect all industries, but perhaps none more so than fashion. Public sentiment ...
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On the 8th and 9th of March, Linkfluence attended the Insight Show and Marketing Week Live.
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1 Why Consumer Intelligence is Essential at Each Step of the Brand Lifecycle
2 What is Social Media Intelligence, and How Can You Use It?
3 How AI & Machine Learning Supercharge Your Social Media Marketing
4 How to Find Consumer Insights on Social Media: The Expert Guide
5 How Coca Cola Collects Consumer Insights with Creative Campaigns
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