Consumer Insights Blog

Birth control has long been a hot topic for people who use it, as much as for the pharmaceutica...

For most of us, life revolves around a few major tech companies. It’s nearly impossible to spen...

We rummaged around Linkfluence Search* to see what trends were catching the eye for spooky seas...

Last week, I received the following email from Facebook:

Are environmental factors going to see the avocado come crashing down to earth? The increase in...

Get maximum value from your Instagram marketing 1. Track bots to analyse authenticity of accoun...

The avocado’s fame explained by consumption trends Have you ever been presented your breakfast ...

As a social media manager, you’re constantly on the prowl to find engaging and enjoyable conten...

Capitalising on consumer insights - why agencies shouldn’t ignore social media I’m going to sta...

Part 2 Making it work - we delve into what it takes to keep the momentum going and keep the pos...

In part one of this food trend series we take a look at the avocado’s emergence into a social m...

Future proof your influencer marketing plan. The past 2 years have seen an exponential rise in ...

We take a look at ITV2’s 24/7 social activation of Love Island. Yes, we did have to go there. I...

The 15th of July was a special day. And no, we’re not talking about the National Ice Cream Day ...

We take a look at the good and the not so good brand marketing around the Pride season The firs...

Part 1 Starting out - read the story behind how the guys got started on the road to over 10,000...

If you are a frequent traveller in Asia, you might have noticed that most cities are striving t...

Gain unprecedented insights using social media research methodologies Our clients and partners ...

Pt.1 - #StartingOut A year ago, our Head of Account Management, Robbie Skipper and Account Mana...

Are ‘on the go’ and healthier options disrupting the cereal industry? Is the tradition of sitti...

The live streaming industry is still in its infancy. Meipai, one of China’s first apps, launche...

Is there a reprieve after the bank's catastrophic IT fail? In the past month, 1.9 million TSB U...

The social web's reaction to 'Sasda' The recent news of Sainsbury’s buying out Asda has sent sh...

Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...

What to look for when investing in social media analytics The days of 17 Facebook likes acting ...

How to unearth social media insights in your data and what to do next In 2005, hedge fund manag...

Running has caught on in the mainland so rapidly in recent years that the race calendar has bal...

We took to Twitter to analyse the balance of MP conversation  surrounding Brexit Brexit Twitter...

What is Social Media Monitoring and how does it differ from Social Media Listening? The hair on...

The social conversation around GDPR is growing, but are we learning anything? GDPR is a once-in...

We delve into the social web's reaction to the world's most advanced shopping technology The fu...

Fans make feelings clear across social media It’s arguable as to whether Leeds United’s recent ...

4 Facts Every China Marketer Should Know Though China’s biggest day of the year passed a few da...

Take a look at our 5 tips to get the most from social media listening and drive results Social ...

How does your influencer strategy shape up for the coming year..? There’s no doubt about it: we...

There are so many ways for us to engage with our audiences these days - and for audiences to en...

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

The annual Formula One Night Race at Marina Bay Circuit in Singapore is the hottest sporting ev...

Between #Twitter280, the "death" of Snapchat and live streaming taking hold, 2017 has seen a lo...

We have to admit it, researching this article really got our mouths watering. But, it’s importa...

The Toy Retailers’ Association released its annual list of “DreamToys” for Christmas mere weeks...

Don’t worry, this is a spoiler-free zone - we promise - but the first reactions are in and we j...

Walk into most supermarkets or lunch spots these days and you’ll be greeted by a variety of die...

The subject of birth control has long been a hot topic of debate amongst its users and its crea...

‘I feel I can make so many women happy’ - celebrity Heidi Klum commented earlier in September w...

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

The world’s largest online shopping festival, Singles’ Day, is about to galvanize China’s retai...

An interview with Noah Miller, Managing Director of Sochin Limited

The big news from social last week was Twitter’s announcement of an increase in character limit...

The effectiveness, urgency, and risks of immunization have been long debated. Since 2012, the W...

Optimising your marketing campaign through social data intelligence in 4 steps Chronic bodily p...

Airlines delays cause a large drag on the world’s economy. One study on the timeliness of airli...

Traditionally, men’s fashion has been a neglected topic, with the consensus being that men don’...

“What was once known as the land of the cheap rip-offs may now offer a glimpse of the future” -...

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...

Customisation used to mean changing the colour of your sneakers or placing your name on a bag. ...

China is a top priority for most global companies. Chinese investments in Europe and North Amer...

Whether the photos are of sweet or savoury food, diet food or food high in calories, food with ...

“Content” has been a buzzword for so long it’s now considered an essential part of any marketin...

Instagram is developing its core functionalities to become more than an app for discovery and i...

The Chinese social media landscape, how big is it really?

In partnership with The Drum, Linkfluence presents five ways to broaden your social data horizo...

Festivities have commenced! A jolly combo of mince pies and Mariah Carey await you at the doors...

Halloween is arguably the most visual event of the year and therefore the perfect time to get c...

Despite the unpredictable weather, camping in the UK persists to be ever popular! In fact, the ...

Linkfluence announces a record investment of 12 million euros Last year was an incredible year ...

This post focuses on Week 2 of Wimbledon, to find out about Week 1, click here.

Wimbledon is the oldest tennis tournament and one of the most followed sporting events today, w...

Ahead of the EU referendum on June 23rd, we partnered with Westminster Advisers and Nick Anstea...

Social media listening is no longer limited to managing a company's image or its brand communit...

The fantasy drama series has become a phenomenon. Since its first episode in 2011, each new sea...

On March 17th, Linkfluence and Labbrand, a leading China-originated global brand consultancy, o...

On the 16th February, Japanese publisher Capcom released the fifth edition of the legendary Str...

Monday 1st February: Catherine, a first-aid worker, part of the London Ambulance service, is he...

We followed this year’s Brit Awards from start to finish. The following insights are based on t...

Social media monitoring is an essential first step in a brand's successful move to digital. Com...

We traded in Cupid for Radarly and listened to all-things-love across the social web... What ar...

Following the Linkfluence infographic presenting China's top 10 social media sites, we have loo...

The Be Like Bill meme has taken social by storm. At the core of the phenomenon, created by inte...

As revealed by Radarly, health-related resolutions are the most discussed for 2016, with partic...

The social web represents a revolution in the relationship between customer and company. It can...

Resolutions are New Year’s main gimmick, and social media platforms are making this even more o...

The Light Side or the Dark Side? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

What do Coca-Cola, McDonald’s, Disney, Pepsi, Amazon, KitKat and Target have in common?

Utensils: Radarly – our social media monitoring, analytics and engagement tool

Since the unveiling of Christmas campaign, #ChristmasIsForSharing on Thursday 12th November, co...

#Plasticbags have never been a particularly interesting topic of conversation - whether that is...

Is champagne the latest star of the US digital landscape? Linkfluence research teams identified...

Each year Saint Patrick’s Day, March 17th, marks a day of partying for the Irish. However, this...