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The Birth Control Debate on Social Media

Birth control has long been a hot topic for people who use it, as much as for the pharmaceutica...

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Explained: The Unique Case of Korean Social Media

For most of us, life revolves around a few major tech companies. It’s nearly impossible to spen...

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IF YOU’VE GOT IT, HAUNT IT! HALLOWEEN FANCY DRESS TRENDS IN 2018

We rummaged around Linkfluence Search* to see what trends were catching the eye for spooky seas...

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Why and How Global Brands like Facebook and Danone Invest in Market Research

Last week, I received the following email from Facebook:

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The Avocado Report Part Three - A Falling Star?

Are environmental factors going to see the avocado come crashing down to earth? The increase in...

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5 Instagram Influencer Hacks for Social Media Managers

Get maximum value from your Instagram marketing 1. Track bots to analyse authenticity of accoun...

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THE AVOCADO, PART TWO: THE RISE TO THE TOP

The avocado’s fame explained by consumption trends Have you ever been presented your breakfast ...

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How To Building A Twitter Following Through Content Curation

As a social media manager, you’re constantly on the prowl to find engaging and enjoyable conten...

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Social Media Listening for Agencies

Capitalising on consumer insights - why agencies shouldn’t ignore social media I’m going to sta...

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How to become an Instagram star part 3

Part 2 Making it work - we delve into what it takes to keep the momentum going and keep the pos...

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The avocado, part one: A star on the web

In part one of this food trend series we take a look at the avocado’s emergence into a social m...

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5 Influencer Marketing Trends for 2019 and beyond

Future proof your influencer marketing plan. The past 2 years have seen an exponential rise in ...

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Why ITV2’s Love Island leads the way on social.

We take a look at ITV2’s 24/7 social activation of Love Island. Yes, we did have to go there. I...

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Which Brands "Scored" During the World Cup 2018?

The 15th of July was a special day. And no, we’re not talking about the National Ice Cream Day ...

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Pride and the Pink Pound: Who's on the money?

We take a look at the good and the not so good brand marketing around the Pride season The firs...

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How to become an Instagram star part 2

Part 1 Starting out - read the story behind how the guys got started on the road to over 10,000...

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Social Media Analysis: A Comparison on Metro Systems in Asia

If you are a frequent traveller in Asia, you might have noticed that most cities are striving t...

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5 Ways businesses use social media research to add value

Gain unprecedented insights using social media research methodologies Our clients and partners ...

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How To Become An Instagram Star Part 1

Pt.1 - #StartingOut A year ago, our Head of Account Management, Robbie Skipper and Account Mana...

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The modern breakfast battle

Are ‘on the go’ and healthier options disrupting the cereal industry? Is the tradition of sitti...

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Douyin (Tik Tok) has Taken Asia by Storm But Can It Last?

The live streaming industry is still in its infancy. Meipai, one of China’s first apps, launche...

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A Social Media Analysis of the TSB IT Disaster

Is there a reprieve after the bank's catastrophic IT fail? In the past month, 1.9 million TSB U...

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The Sainsbury’s and Asda Merger - What does the future hold?

The social web's reaction to 'Sasda' The recent news of Sainsbury’s buying out Asda has sent sh...

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5 Best Social Media Campaigns in Asia during the 2018 Mother’s Day

Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...

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How to find the right Social Media Analytics tool for your business

What to look for when investing in social media analytics The days of 17 Facebook likes acting ...

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Social Media Insights - go beyond data sourcing

How to unearth social media insights in your data and what to do next In 2005, hedge fund manag...

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Social Listening Analysis: Economic and Cultural Impact of Marathons in China

Running has caught on in the mainland so rapidly in recent years that the race calendar has bal...

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Brexit Twitter Analysis: what do the UK's MPs really think?

We took to Twitter to analyse the balance of MP conversation  surrounding Brexit Brexit Twitter...

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A Quick-step guide to Social Media Monitoring

What is Social Media Monitoring and how does it differ from Social Media Listening? The hair on...

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It’s 3 months until GDPR is enforced - have we hit the panic button?

The social conversation around GDPR is growing, but are we learning anything? GDPR is a once-in...

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Social listening analysis: Is Amazon Go the future of retail, or a high-tech flash in the pan?

We delve into the social web's reaction to the world's most advanced shopping technology The fu...

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Social Media Research for Rebranding: Don’t ‘do a Leeds United’

Fans make feelings clear across social media It’s arguable as to whether Leeds United’s recent ...

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What Does Social Listening Tell Us About Chinese New Year?

4 Facts Every China Marketer Should Know Though China’s biggest day of the year passed a few da...

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5 reasons to start social media listening

Take a look at our 5 tips to get the most from social media listening and drive results Social ...

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Leveraging influencer strategy across digital : the view from the trenches

How does your influencer strategy shape up for the coming year..? There’s no doubt about it: we...

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Integrate social into your multichannel strategy with storytelling

There are so many ways for us to engage with our audiences these days - and for audiences to en...

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What’s in store for social listening in 2018?

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

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Measuring Formula One's Sponsorship on Social Media through Image recognition

The annual Formula One Night Race at Marina Bay Circuit in Singapore is the hottest sporting ev...

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The good, the bad and the ugly of social in 2017

Between #Twitter280, the "death" of Snapchat and live streaming taking hold, 2017 has seen a lo...

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Who is winning the great Christmas burger battle?

We have to admit it, researching this article really got our mouths watering. But, it’s importa...

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What are really this year’s top Christmas toys?

The Toy Retailers’ Association released its annual list of “DreamToys” for Christmas mere weeks...

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“The Last Jedi”: the force reawakens Star Wars die-hards

Don’t worry, this is a spoiler-free zone - we promise - but the first reactions are in and we j...

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Is flexitarianism just the taste du jour, or here to stay?

Walk into most supermarkets or lunch spots these days and you’ll be greeted by a variety of die...

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THE BIRTH CONTROL DEBATE – WHO AND WHAT IS BEING SAID ONLINE? 2017

The subject of birth control has long been a hot topic of debate amongst its users and its crea...

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How Lidl Used Influencer Marketing to Drive Brand Equity

‘I feel I can make so many women happy’ - celebrity Heidi Klum commented earlier in September w...

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How social insights can help you find the right micro-influencers for your brand

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

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Discover Singles’ Day, China’s £14bn Answer to Black Friday

The world’s largest online shopping festival, Singles’ Day, is about to galvanize China’s retai...

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TALKING SOCIAL MEDIA, IMAGE ANALYSIS, AND SOCIAL INSIGHTS FROM THE GENERAL ELECTIONS IN KENYA

An interview with Noah Miller, Managing Director of Sochin Limited

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An analysis: Does #Twitter280 actually matter?

The big news from social last week was Twitter’s announcement of an increase in character limit...

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Increasing the buzz with influencers - "World Immunization Week" 2017

The effectiveness, urgency, and risks of immunization have been long debated. Since 2012, the W...

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How to boost your marketing campaigns with social data intelligence? Spotlight on Health

Optimising your marketing campaign through social data intelligence in 4 steps Chronic bodily p...

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Airline Delays in China: The Best and Worst Airlines, and Do People Really Care?

Airlines delays cause a large drag on the world’s economy. One study on the timeliness of airli...

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What Men Want: Men’s Fashion on Social Media

Traditionally, men’s fashion has been a neglected topic, with the consensus being that men don’...

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How social data has its say in the $147bn Chinese luxury market

“What was once known as the land of the cheap rip-offs may now offer a glimpse of the future” -...

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Targeting Adventure Travellers in Asia: A Social Listening Guide to Consumer Segmentation

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...

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The Pursuit of Customisation: How Social Media Impacts Men's Fashion Trends

Customisation used to mean changing the colour of your sneakers or placing your name on a bag. ...

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Does Chinese social media matter outside China?

China is a top priority for most global companies. Chinese investments in Europe and North Amer...

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The top #Instafood trends... revealed by social data

Whether the photos are of sweet or savoury food, diet food or food high in calories, food with ...

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Using social listening to improve content strategy

“Content” has been a buzzword for so long it’s now considered an essential part of any marketin...

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How to Draw Actionable Marketing Insights From Instagram: The Case of the Shoeaholic

Instagram is developing its core functionalities to become more than an app for discovery and i...

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Chinese Social Media: a Marketing Masterclass

The Chinese social media landscape, how big is it really?

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Linkfluence and The Drum: 5 key social data predictions for 2017

In partnership with The Drum, Linkfluence presents five ways to broaden your social data horizo...

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4 marketing secrets behind a successful Christmas ad

Festivities have commenced! A jolly combo of mince pies and Mariah Carey await you at the doors...

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Top UK Halloween Makeup Trends on Instagram

Halloween is arguably the most visual event of the year and therefore the perfect time to get c...

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Camping in the UK: tradition vs trend

Despite the unpredictable weather, camping in the UK persists to be ever popular! In fact, the ...

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Linkfluence announces a record investment of 12 million euros

Linkfluence announces a record investment of 12 million euros Last year was an incredible year ...

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Wimbledon 2016 Week 2: which brands smash social?

This post focuses on Week 2 of Wimbledon, to find out about Week 1, click here.

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Wimbledon 2016 Week 1: which brands smash social?

Wimbledon is the oldest tennis tournament and one of the most followed sporting events today, w...

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EU Referendum: who wins online?

Ahead of the EU referendum on June 23rd, we partnered with Westminster Advisers and Nick Anstea...

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Exploring the CRM Value of Social Data

Social media listening is no longer limited to managing a company's image or its brand communit...

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Who won the social Game of Thrones?

The fantasy drama series has become a phenomenon. Since its first episode in 2011, each new sea...

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UNLOCKING THE CHINESE SOCIAL WEB: THREE KEYWORDS

On March 17th, Linkfluence and Labbrand, a leading China-originated global brand consultancy, o...

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STREET FIGHTER V & THE INFLUENCERS OF THE GAMING COMMUNITY

On the 16th February, Japanese publisher Capcom released the fifth edition of the legendary Str...

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Discover emerging social media topics with Radarly Clusters

Monday 1st February: Catherine, a first-aid worker, part of the London Ambulance service, is he...

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Social insights: The Brit Awards show goes in One Direction

We followed this year’s Brit Awards from start to finish. The following insights are based on t...

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REINVENTING BRAND CONTENT USING SOCIAL MEDIA DATA

Social media monitoring is an essential first step in a brand's successful move to digital. Com...

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Social data identifies 5 hot trends of Valentine's 2016

We traded in Cupid for Radarly and listened to all-things-love across the social web... What ar...

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Made in China: the world’s largest social media landscape

Following the Linkfluence infographic presenting China's top 10 social media sites, we have loo...

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Top 10 Chinese Social Media Sites

 

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#BeLikeBill: a social rollercoaster

The Be Like Bill meme has taken social by storm. At the core of the phenomenon, created by inte...

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Teatox: A trend powered by social media strategy

As revealed by Radarly, health-related resolutions are the most discussed for 2016, with partic...

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5 key social data trends of 2016

The social web represents a revolution in the relationship between customer and company. It can...

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THE UK'S TOP 10 NEW YEAR'S RESOLUTIONS FOR 2016

Resolutions are New Year’s main gimmick, and social media platforms are making this even more o...

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Which side do you belong to? #TheForce

The Light Side or the Dark Side? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

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Understanding the Movember phenomenon

What do Coca-Cola, McDonald’s, Disney, Pepsi, Amazon, KitKat and Target have in common?

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5 key social media ingredients for Christmas campaign success

Utensils: Radarly – our social media monitoring, analytics and engagement tool

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Sainsbury's revive Mog the Cat for Christmas: a social media success

Since the unveiling of Christmas campaign, #ChristmasIsForSharing on Thursday 12th November, co...

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#plasticbagcharge: The UK view

#Plasticbags have never been a particularly interesting topic of conversation - whether that is...

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Why does champagne dominate other sparkling wines online?

Is champagne the latest star of the US digital landscape? Linkfluence research teams identified...

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How Saint Patrick's Day Took Over Social Media

Each year Saint Patrick’s Day, March 17th, marks a day of partying for the Irish. However, this...

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