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How Influencers Are Changing The Affiliate Marketing Game

Influencer marketing is not a strategy that’s going to go away anytime soon. As companies and b...

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How Should Sports Fashion Brands Do Influencer Marketing in 2020?

For millions of consumers around the world, sports and lifestyle influencers are a huge part of...

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Influencer Fatigue: Are We Done With Influencers?

For major brands, partnerships with celebrity influencers have become an indispensable part of ...

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What are Tribes (and Why Should You Be Targeting Them)?

As marketers, one of our most crucial tasks is defining the audience and target market we're tr...

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Influencer Marketing: How to Spot the Fakers

From macro to micro and now nano, influencer marketing is still having its moment. On average 1...

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007 is Back...and She’s Black: More Inclusion, More Audiences

Fittingly titled Bond 25, the 25th bond movie is set for release in 2020, and it's already hitt...

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Influencer Marketing for Gen Z: 4 Keys To Success

If you’re not already acquainted with Gen Z, where have you been? After millennials, they’re th...

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How Did Brands Champion Gender Equality In The Women's World Cup?

In the words of UEFA president Aleksander Čeferin, "Women's football is the football of today”....

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The Smallest Viable Audience: How Micro-Influencing is Changing Marketing

When it comes to choosing influencers, a lot of brands work on the assumption that bigger is be...

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AI Series: Measure Your Influencer Impact with Celebrity Identification

With the rise of image-rich platforms like Instagram, Snapchat, and Pinterest, the volume of vi...

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Instagram Business Accounts: Why They Matter for Brands & Influencers

Instagram has become the most powerful social platform available for many brands. If you’re in ...

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A review of social media in 2018

From industry news, trends, brand cock-ups and wins, through to historical social media anniver...

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5 Instagram Influencer Hacks for Social Media Managers

Get maximum value from your Instagram marketing 1. Track bots to analyse authenticity of accoun...

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How to become an Instagram star part 3

Part 2 Making it work - we delve into what it takes to keep the momentum going and keep the pos...

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5 Influencer Marketing Trends for 2019 and beyond

Future proof your influencer marketing plan. The past 2 years have seen an exponential rise in ...

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What we learned at Marketing Week Live & Insight Show 2018

Influencers, image recognition and the future of research Between all the rumbles about oversub...

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5 reasons to start social media listening

Take a look at our 5 tips to get the most from social media listening and drive results Social ...

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Leveraging influencer strategy across digital : the view from the trenches

How does your influencer strategy shape up for the coming year..? There’s no doubt about it: we...

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What’s in store for social listening in 2018?

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

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Event Announcement: "Leveraging Influencers Across your Digital Strategy" - Breakfast Discussio...

Date: 18th January 2018 Time: 8:30 am - 10:30 am Venue: Sea Containers, 18 Upper Ground, London...

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How Lidl Used Influencer Marketing to Drive Brand Equity

‘I feel I can make so many women happy’ - celebrity Heidi Klum commented earlier in September w...

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How social insights can help you find the right micro-influencers for your brand

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

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Increasing the buzz with influencers - "World Immunization Week" 2017

The effectiveness, urgency, and risks of immunization have been long debated. Since 2012, the W...

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Targeting Adventure Travellers in Asia: A Social Listening Guide to Consumer Segmentation

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...

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