Consumer Insights Blog

Influencer marketing is not a strategy that’s going to go away anytime soon. As companies and b...

For millions of consumers around the world, sports and lifestyle influencers are a huge part of...

For major brands, partnerships with celebrity influencers have become an indispensable part of ...

As marketers, one of our most crucial tasks is defining the audience and target market we're tr...

From macro to micro and now nano, influencer marketing is still having its moment. On average 1...

Fittingly titled Bond 25, the 25th bond movie is set for release in 2020, and it's already hitt...

If you’re not already acquainted with Gen Z, where have you been? After millennials, they’re th...

In the words of UEFA president Aleksander Čeferin, "Women's football is the football of today”....

When it comes to choosing influencers, a lot of brands work on the assumption that bigger is be...

With the rise of image-rich platforms like Instagram, Snapchat, and Pinterest, the volume of vi...

Instagram has become the most powerful social platform available for many brands. If you’re in ...

From industry news, trends, brand cock-ups and wins, through to historical social media anniver...

Get maximum value from your Instagram marketing 1. Track bots to analyse authenticity of accoun...

Part 2 Making it work - we delve into what it takes to keep the momentum going and keep the pos...

Future proof your influencer marketing plan. The past 2 years have seen an exponential rise in ...

Influencers, image recognition and the future of research Between all the rumbles about oversub...

Take a look at our 5 tips to get the most from social media listening and drive results Social ...

How does your influencer strategy shape up for the coming year..? There’s no doubt about it: we...

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

Date: 18th January 2018 Time: 8:30 am - 10:30 am Venue: Sea Containers, 18 Upper Ground, London...

‘I feel I can make so many women happy’ - celebrity Heidi Klum commented earlier in September w...

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

The effectiveness, urgency, and risks of immunization have been long debated. Since 2012, the W...

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...