Social media intelligence is a must-have tool for marketers today. You already use social media...

Creating consistent, high-quality content is no easy feat. You’re constantly fighting for new w...

Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...

From people Instagramming their most impressive yoga poses to posting Facebook updates singing ...

A growing number of your customers are becoming more active on social media.

"Know your customer" is a marketing commandment. Without a deep understanding of their pain poi...

For global brands - particularly fashion, cosmetics, and luxury brands - there’s no single mark...

According to the Pew Research Center, the average American spends just over two hours each day ...

Publicis Group is one of the largest marketing and communications agencies in the world. Founde...