Consumer Insights Blog

Working with social data on a daily basis provides a unique perspective on everything that’s ha...

After countries around the world have been locked down for several months due to COVID19, some ...

Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upc...

Every October, brands and fans begin their annual Halloween discussions online. Last year, we s...

Social media intelligence is a must-have tool for marketers today. You already use social media...

Recently, we saw this excellent John Oliver clip on public shaming:

Capitalising on consumer insights - why agencies shouldn’t ignore social media I’m going to sta...

Influencers, image recognition and the future of research Between all the rumbles about oversub...

There are so many ways for us to engage with our audiences these days - and for audiences to en...

Between #Twitter280, the "death" of Snapchat and live streaming taking hold, 2017 has seen a lo...

The Toy Retailers’ Association released its annual list of “DreamToys” for Christmas mere weeks...

Don’t worry, this is a spoiler-free zone - we promise - but the first reactions are in and we j...

Find micro-influencers to help your brand grow Given the rush to jump on the influencer bandwag...

Interview with Linkfluence’s Chief Evangelist Officer on how China has become a notorious marke...