Consumer Insights Blog

After years on the sidelines, global trends in sustainability and climate consciousness have fi...

Social media intelligence is a must-have tool for marketers today. You already use social media...

Creating consistent, high-quality content is no easy feat. You’re constantly fighting for new w...

Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...

A couple of weeks ago, we launched our brand new website. More than a complete redesign, the ne...

Brand equity - the value of a brand’s perception amongst consumers - has always been key to win...

Good social media marketing requires good data. You need to know who your audience is, when the...

Publicis Group is one of the largest marketing and communications agencies in the world. Founde...

Last week, I received the following email from Facebook:

We’ve got news. Big news.

Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...

Running has caught on in the mainland so rapidly in recent years that the race calendar has bal...

4 Facts Every China Marketer Should Know Though China’s biggest day of the year passed a few da...

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

The annual Formula One Night Race at Marina Bay Circuit in Singapore is the hottest sporting ev...

“This is not just about coming to the show, hearing someone speak, exchanging a bit of informat...

More than three billion images were shared each day in 2016 and this is just the beginning. Mil...

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...

“Content” has been a buzzword for so long it’s now considered an essential part of any marketin...

In partnership with The Drum, Linkfluence presents five ways to broaden your social data horizo...

Social media listening is no longer limited to managing a company's image or its brand communit...

The social web represents a revolution in the relationship between customer and company. It can...