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E-mobility Trend in Post-COVID Era: What Do Consumers Really Want in an Electric Car?

After years on the sidelines, global trends in sustainability and climate consciousness have fi...

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What is Social Media Intelligence (and How Can I Use It)?

Social media intelligence is a must-have tool for marketers today. You already use social media...

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How to Build a Bulletproof Content Strategy With Social Listening

Creating consistent, high-quality content is no easy feat. You’re constantly fighting for new w...

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How to Find Consumer Insights on Social Media: The Expert Guide

Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...

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Our Solution-Based Approach to Social Media Intelligence

A couple of weeks ago, we launched our brand new website. More than a complete redesign, the ne...

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Why You Should Reconsider Your Definition of Brand Equity

Brand equity - the value of a brand’s perception amongst consumers - has always been key to win...

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AI Series: How Geolocation Inference Helps You Find Your Target Social Media Audience

Good social media marketing requires good data. You need to know who your audience is, when the...

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How Publicis Transforms Strategic Planning with Social Data

Publicis Group is one of the largest marketing and communications agencies in the world. Founde...

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Why and How Global Brands like Facebook and Danone Invest in Market Research

Last week, I received the following email from Facebook:

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Breaking News: We raised $21 million and acquired Scoop.it

We’ve got news. Big news.

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5 Best Social Media Campaigns in Asia during the 2018 Mother’s Day

Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...

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Social Listening Analysis: Economic and Cultural Impact of Marathons in China

Running has caught on in the mainland so rapidly in recent years that the race calendar has bal...

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What Does Social Listening Tell Us About Chinese New Year?

4 Facts Every China Marketer Should Know Though China’s biggest day of the year passed a few da...

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What’s in store for social listening in 2018?

What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...

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Measuring Formula One's Sponsorship on Social Media through Image recognition

The annual Formula One Night Race at Marina Bay Circuit in Singapore is the hottest sporting ev...

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Linkfluence's Nominations: The Brand, the Speaker and the Influencer that left their mark on so...

“This is not just about coming to the show, hearing someone speak, exchanging a bit of informat...

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Linkfluence launches its own image recognition technology

More than three billion images were shared each day in 2016 and this is just the beginning. Mil...

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Targeting Adventure Travellers in Asia: A Social Listening Guide to Consumer Segmentation

Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...

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Using social listening to improve content strategy

“Content” has been a buzzword for so long it’s now considered an essential part of any marketin...

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Linkfluence and The Drum: 5 key social data predictions for 2017

In partnership with The Drum, Linkfluence presents five ways to broaden your social data horizo...

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Exploring the CRM Value of Social Data

Social media listening is no longer limited to managing a company's image or its brand communit...

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Top 10 Chinese Social Media Sites

 

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5 key social data trends of 2016

The social web represents a revolution in the relationship between customer and company. It can...

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5 A World Without Sports: The Impact of Empty Stadiums on Fans, Players and Brands

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