E-mobility Trend in Post-COVID Era: What Do Consumers Really Want in an Electric Car?
After years on the sidelines, global trends in sustainability and climate consciousness have fi...
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After years on the sidelines, global trends in sustainability and climate consciousness have fi...
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Social media intelligence is a must-have tool for marketers today. You already use social media...
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Creating consistent, high-quality content is no easy feat. You’re constantly fighting for new w...
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Every brand has its ideal buyer in mind, and likes to think that it creates products that this ...
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A couple of weeks ago, we launched our brand new website. More than a complete redesign, the ne...
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Brand equity - the value of a brand’s perception amongst consumers - has always been key to win...
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Good social media marketing requires good data. You need to know who your audience is, when the...
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Publicis Group is one of the largest marketing and communications agencies in the world. Founde...
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Last week, I received the following email from Facebook:
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We’ve got news. Big news.
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Mother’s day is just around the corner. It’s reaching the season that everyone is busy preparin...
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Running has caught on in the mainland so rapidly in recent years that the race calendar has bal...
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4 Facts Every China Marketer Should Know Though China’s biggest day of the year passed a few da...
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What areas are going to define social listening in 2018? Sometimes it felt like you couldn’t cl...
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The annual Formula One Night Race at Marina Bay Circuit in Singapore is the hottest sporting ev...
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“This is not just about coming to the show, hearing someone speak, exchanging a bit of informat...
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More than three billion images were shared each day in 2016 and this is just the beginning. Mil...
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Leisure travel is one of the fastest evolving industries in the world. Social platforms like Ai...
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“Content” has been a buzzword for so long it’s now considered an essential part of any marketin...
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In partnership with The Drum, Linkfluence presents five ways to broaden your social data horizo...
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Social media listening is no longer limited to managing a company's image or its brand communit...
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The social web represents a revolution in the relationship between customer and company. It can...
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1 Why Consumer Intelligence is Essential at Each Step of the Brand Lifecycle
2 What is Social Media Intelligence, and How Can You Use It?
3 How AI & Machine Learning Supercharge Your Social Media Marketing
4 How to Find Consumer Insights on Social Media: The Expert Guide
5 How Coca Cola Collects Consumer Insights with Creative Campaigns
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