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Why Consumer Intelligence is Crucial at Each Step of the Brand Life Cycle

Anyone can publish their opinions, their passions, their interests, spontaneously, and with gre...

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Can Beverage Brands Reclaim Happy Hour?

Whether consumers call it happy hour, an "apéro", or an after work drink, the end of the workda...

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Winning Strategies in Gaming and E-Sports

The Gaming and E-Sports Industry has grown into one of the biggest forms of entertainment and i...

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“Homegating” and Consumption Trends for Super Bowl 2021

As TV networks and brands prepare to reach more than 100 million viewers at the 2021 Super Bowl...

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Trends: E-Mobility in Biden's America

Analysts predict that the incoming Biden Administration could accelerate the biggest technologi...

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Who are the Tribes Defining E-Sports and Gaming?

The gaming industry is predicted to exceed 180 Billion USD in the next year, as innovation in t...

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Why AI-Enabled Consumer Insights are the Holy Grail for Brands

Agility is Now More Important Than Ever We all know social media has changed consumers radicall...

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Technology for Empathy: Finding Brand Purpose with AI Enabled Consumer Insights

Technology has given brands the opportunity to make consumer-centricity the cornerstone of mark...

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Trends and Opportunities: How Can Your Brand Leverage the Growing Gaming Industry

With the global gaming market set to surpass $200 Billion USD in revenue by 2023, brands across...

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According to a majority of brands, AI-enabled consumer intelligence is most critical tool for s...

In a survey of over 50 global brands, exploring current and future use of classical and AI-enab...

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