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Consumer Insights Are All Around You: Are You (Social) Listening?

AIM. MySpace. Facebook. Twitter. LinkedIn. Pinterest. Instagram. WhatsApp. Snapchat. The list goes on and on… and on. The 21st century has been defined by the rise and growth of social media, with 44% of the world’s population publicly declaring who they are, what they care about, and how they feel over social for an average of over two hours each day.

For brands, this means data. Lots of data. And it also means opportunity. Lots of opportunity for brands to truly understand what makes their customers tick, how to connect with them, and more.

However, capturing social data and making sense of it are two very different things. Capturing and collecting data is easy. Knowing what that data means for your business strategy is much more difficult to achieve. Read on to learn how you can make producing actionable consumer insights over social media possible.

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The Guides for Your Social Listening Journey

Rebecca Lieb
Rebecca Lieb
Principal Analyst & Founding
Kaleido Insights
Charles Araujo
Charles Araujo
Founder
The Institute for Digital Transformation
tamara
Tamara McCleary
Founder & CEO
Thulium.co
Shelly Kramer
Shelly Kramer
Principal Analyst & Founding Partner
Futurum

Turning Data Into Insights One Step at a Time

Social listening provides you with plenty of data and information on your customers.
Discover how to turn that data into actionable consumer insights with our latest ebook,
Climbing the Social Data Ladder:

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Download the ebook