As traditional media production and distribution groups continue to consolidate, social media is capturing more consumer attention. By tracking and quantitatively measuring how audiences are evolving, and how their perceptions and behaviors change over time, you’ll be better equipped to innovate and put your brand squarely ahead of the competition.
Linkfluence enables you to understand the different audience segments and tribes that form around platforms, content and brands, giving you an inside view into what brings them together, what they love, what separates them from other groups, and ultimately, how you can engage them effectively.
Entertainment industry players are fighting for a bigger share of streaming revenue, while protecting themselves from new players entering the market all the time. High-quality programming is now abundant, and is no longer enough to differentiate you from competitors.
Consumer engagement and audience perceptions of content, pricing, and formats are becoming the real differentiators. With Linkfluence you can get real-time insight into the conversations audiences are having online, and arm yourself with the insights you need to build brand loyalty and grow revenues.
Winning in entertainment means capturing share-of-wallet and loyalty from retail, consumer technology and social media brands. Media brands need to understand how variables outside their immediate ecosystem are influencing changes in consumer behavior that can impact their business.
To stay ahead you need access to industry leading research tools that will enable your audience analysts to benefit from flexible, structured and lightning-fast insight across adjacent industries.
Learn what AI-enabled consumer intelligence can do for your brand.