By analyzing millions of social conversations, through the application of AI and human market research expertise, Linkfluence enables you to better understand the evolving functional benefits, consumption patterns and distribution trends that drive your categories.
Stay on top of shifting trends such as premiumization, sustainability, responsible drinking, and the long wave of e-commerce and the boom in B2C brands. Use these insights to shape your brand experiences to address evolving consumer expectations.
The wine & spirits industry is deeply rooted in tradition, with many brands playing heavily on their heritage to appeal to consumers. However, it is not immune from the fundamental business disruption and lifestyle changes that have created challenges for many other industries.
Gain a deeper understanding of emerging trends, tastes and changing consumer attitudes as they unfold. Adapt your storytelling, marketing tactics and metrics to get closer to your consumers wherever they may be.
Top-down trendsetting has been upended, and the traditional marketing approach of sending bottles to a small number of influencers with large audiences no longer works as well as it used to.
Brands must seek more subtle ways of working with a wider range of macro, micro, and nano influencers such as chefs or bartenders in contexts such as food pairing and cocktails. Linkfluence can help you to identify and evaluate the grassroots influencers who will make a real difference for your brands.
We help Veuve Clicquot develop brand awareness and customer loyalty and harmonize social communication by evaluating their reach on the social web.
