Get a detailed representation of your brand equity across multiple brand drivers, benchmarked against those of your competitors.
Linkfluence Brands analyzes and structures social media conversations and content so you can do much more than just listening:
Guide and optimize your next brand activation
Detect new business opportunities
Measure your influence versus competing brands in multiple markets
Refine your messaging and advertising strategy
Enrich your content strategy with topics and talking points that resonate
Fine-tune your media spend
Understand your market better and see how you are positioned within it. Uncover your industry drivers. Measure the gap between your projected brand image of your brand versus your real online perception. See what values and sentiments are attached to your brand, your category, your competitors and emerging brands.
Linkfluence Brands builds on Linkfluence’s rigorous and proven brand equity framework, ADPR (Awareness, Desirability, Proximity, Relevance), which measures brand equity across a series of performance and positioning metrics.
Linkfluence Brands is designed for the specific nature and scale of social conversations. It is compatible with, and complements, formal commissioned research such as focus groups. However, unlike these, once set up and expertly configured with the relevant live data feeds and historic data, Brands provides you with insights any time you choose, meaning your metrics never go out of date.
Use the whole social web as your focus group to access large datasets on demand
Tap into spontaneous feedback unbiased by interview questions
Make meaningful comparisons thanks to industry-level and competitive benchmark drivers
