Our team of market research experts works closely with our data scientists and software engineers to detect emerging signals such as:
Consumption moments
New social aspirations
New brands or new product usages
Key cultural moments
When a new trend is detected, Linkfluence helps you to analyze it more deeply, assessing its strength and growth over time. This means that when a qualitative hypothesis is formed during the first stage of trend detection, you can validate that idea with more tangible quantitative data.
Linkfluence trend detection uses advanced prediction algorithms that enable you to build accurate forecasts of how consumers and your market are likely to change over time, giving you the ability to build an innovation strategy that meets their changing demands.
By applying our predictive models to a robust dataset, we are able to give you foresight into how trends could evolve and impact your business.
