Identify and explore tribes of interest. Confirm their relevance and relationship to your brand so you can refine your positioning and messaging to become more customer centric.
Linkfluence Tribes uses machine learning and expert data structuring to map over 140 million profiles across 6 million topics. You can learn how your tribes are made up (demographics, structure, influencers, activity) and gain an understanding of each of your sub-tribes. Think of it as next-level audience segmentation technology. Use it to gain an edge in:
Strategic planning and positioning
Content and messaging strategy
Innovation, product and market development
Influencer and outreach strategy
What experiences do they have? What attributes define their lifestyles? Where do they go? How do they keep themselves entertained? What do they talk about?
Discover what drives discussions and who is leading the conversation. Find what content engages the most and who is creating it within the audience segments that interest you.
Linkfluence Tribes supports your content strategy. It enables you to identify opportunities to engage with and activate your target audiences with a more authentic voice.
Measure the resonance of your brand. Find out how your brand is discussed and perceived by your tribes. Identify your advocates and detractors.
Linkfluence machine learning algorithms map 100m+ profiles across 6m topics to identify tribes and communities. Compare two or more tribes based on their topics of interest and brand mentions. Track how trends and behaviors are developing across them.
