Resources
Explore our library of free resources to learn how to make social data work for your business.
Explore our library of free resources to learn how to make social data work for your business.
Key opportunities for FMCG brands looking to optimize their current services in Ecommerce
Understand how an AI-enabled consumer insights platform can help you understand your brand(s) perception continuously, and in real-time, through spontaneous conversations.
A Consumer Insights Perspective on the Gaming Universe and its Commercial Potential
2020 has been transformative for the fashion industry, Fashion and beauty brands can take advantage of these trends to create a base of enthusiastic customers in 2021.
Find out which are the four industry pillars that every Automotive brand should rely on to address the new mobility needs, which consumer tribes leading the movement, and some key takeaways for brands.
From approaches to hygiene outside and at home to significant changes in body care, we provide a thorough overview of the landscape and recommendations how to leverage the changes.
How big is the e-mobility conversation? Which consumer Tribes are impacting the future of e-mobility? What does it mean for brands?
This Ebook covers insights about trends that have emerged during lockdown and how CPG brands are engaging with their customers.
Find out what's driving the ready-to-drink beverage boom with industry trends, brand equity analysis, and the digital tribes behind it.
Are they any sponsoring opportunities left for brands? What kind of contexte are sports fan looking for? How do sports addicts carry on with their daily routines?
What are consumers looking for when joining online gaming during the lockdown?
What if toys could also entertain adults?
Consumers are answering with creativity to this unprecedented situation. What are the leading trends guiding this new creative process?
The pandemic has made social listening more important than ever, especially for the sports industry. How is ESPN using real-time insights to best connect with their fans?
How big brands should be harnessing the wellness trend to meet the evolving expectations of Gen Z consumers
What AI Won't Tell You: making the leap from social listening to social intelligence
Join best-selling author, Joel Backaler, to learn how to target the right audience the right way.
When done correctly, social listening can produce actionable consumer insights that lead to more informed, strategic business decisions. Find out how.
Learn how to measure brand equity faster and with with more accuracy using social data.
Learn how to find valuable influencers for in China and measure the performance of brand ambassadors using social data.
How leading brands and businesses keep up with ever-changing consumer preferences
Learn how Gen Z is changing the Sports Fashion industry, the influential trends, the top brands and digital tribes.
Fuel your marketing and sales strategies with social insights
From favorite moments of consumption to Coke infused recipes and environmental concerns, see the bigger picture around beverage brand performance.
Find out why and how consumers are becoming increasingly health-conscious and how to tap into this mega-trend.
Drive your product innovation by understanding the tastes and preferences of this key generation.
Find out what US consumers think about different car brands and their main considerations when they make purchasing decisions.
How luxury fashion brands started a sportswear trend with controversy
Here are 5 Lessons from the growth in Veganism online. Learn how social movements spread on social media and what it means for brands.
Identify and collaborate with influencers for maximum brand impact
Rewatch our session from Social Media Week London with CEO Guillaume Decugis, and Elaine Rodrigo Chief Strategy & Insights Officer at Danone.
Rewatch our session from Social Media Week, New York 2019 - Making the Leap from Listening to Insight: What AI Won’t Tell You
Our COO, Anna Dorywalska discusses marketing to Gen Z and Millenials: How To Connect With Young consumers Beyond Simple Demographics
How brands use social data to create business opportunities, delivered by M.D. Gareth Owens
Find out how global brands discover customer insights and new markets based on trending conversations online.
From managing online reputation to detecting market trends, learn how to leverage our social listening data for your business.
What does social media tell us about the US automotive market?
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