Track your brand equity as it evolves in real time, instead of waiting for weekly or monthly reports. Linkfluence analyzes content from a comprehensive social data stream to provide a detailed picture of your brand equity, benchmarked against your competitors.
By analyzing social data with a combination of advanced algorithms and human expertise, we can help you to identify the main conversation drivers around your brand as well as the key audience segments across all your markets.
Linkfluence brand equity tracking can show you how consumers associate your brand with the topics and values that are most important to your business.
It’s good to understand how your brand is performing, but it’s better to be able to measure it against competitors. Linkfluence can track your brand equity against a benchmark set of competing and emerging brands, giving you a clear idea of where you stand against your competitors and what you need to do to improve.
Our ADPR framework (Awareness, Desirability, Proximity, Relevance) enables you to use the most common quantitative KPIs across the full spectrum of your marketing activity, giving you a consistent set of metrics. Whether you’re measuring the ROI of digital activity or offline campaigns, you’ll be sure that you’re getting an accurate and comparable reading.
Our platform analyzes a huge volume of social media conversations, and our brand equity tracking is based on industry data that encompases all of the major brands in your industry, not just yours. Data for each industry is fully analyzed and structured by our research team, to deliver a pre-structured framework that measures all brands fairly and accurately.
This ensures you’re getting the full picture of how your brand fits into the ecosystem, rather than an echo-chamber that only focuses on your own business.
Linkfluence’s methodological framework is designed to be compatible with traditional focus groups, brand equity tracking and dipsticks. However, unlike these, it provides continuous, real-time results so you can check on your brand health whenever you like without having to wait for research reports to be delivered.
