Modern marketing requires a complex mix of on and offline campaign activity, and measuring the performance of all those different campaigns is one of the biggest challenges faced by marketing leaders. Linkfluence provides a platform for cross-channel campaign measurement that gives CMOs a live view of performance, enabling on-the-fly optimization.
With a comprehensive real-time social data-feed featuring more sources than any other provider, Linkfluence gives you an up to the minute view of campaign performance by tracking metrics such as mentions, reach, and engagement.
Is your messaging cutting through? How do consumers perceive your brand? Is the brand being discussed by the media and influencers? Linkfluence answers these questions and more, and these metrics can be applied to offline campaigns such as events and outdoor advertising just as much as digital activity.
Our data is always live, so you don’t need to wait for weekly reports before you know whether your campaigns are hitting their KPIs. Instead, you can check on progress at any time, and make adjustments to your strategy in response to the metrics.
Linkfluence enables automatic audience segmentation, so it’s easier to analyze campaign performance amongst different demographics and geographies. Quickly understand whether a campaign is resonating with a specific group or market, so you can allocate budget more effectively.
Our commitment to robust data science and measurement methodologies ensures that metrics remain consistent across all of your campaigns, markets and audience segments, so you have a single source of truth that can be relied upon to help you make better informed decisions.
Linkfluence’s KPIs and social insights dashboards are designed to be immediately understandable to everybody that needs them. They include:
