Never let a reputational crisis catch you by surprise. With Linkfluence you always have a complete, real-time picture of your brand health in social media.
A reputation can take years to build, and moments to destroy. In this connected, digital age it’s important to keep a constant eye on your brand health so you can address problems before they spiral out of control, or take advantage of opportunities as early as possible.
Benchmark your brand awareness and share of voice against your competitors, and continually track these metrics over time so that you always have full visibility of your performance.
Understand the sentiment around your brand to detect any shift in audience attitudes, unusual activity, or hot-button issues.
Uncover negative content that can be considered a reputational risk or has the potential to go viral. Identify the role and the reach of who's saying it.
Insight is the life-blood of modern business. The more you know about how consumers perceive your brand and reputation, the better equipped you are to make decisions that will keep your business ahead of the pack.
Our social listening and consumer insights platform gives you a real-time view of the most important metrics and KPIs for your organization, employees, and brands, so that every call you make will be backed up with hard data and deep insights.
Our reports and dashboards make it easy for you to visualize the themes and trends driving online conversations that impact your brand, and to share that information with stakeholders across your business.
Metrics such as reputation, influence, and sentiment used to be difficult to reliably measure, but our platform enables you to attribute qualitative KPIs to these metrics that were previously thought of as purely quantitative.
What does that mean? Your PR and marketing communications activity is now more measurable than ever, so you can conclusively show the impact your work has on brand health, and more easily understand how reputational threats are damaging your business.
