Social data is a goldmine of hidden insight that can give your business an edge over its competitors. Linkfluence is designed to help you uncover the emerging trends that will inform your marketing campaigns and drive innovation in your business
Conventional social listening gives you a lot of data, but without specialist skills it’s hard to sift meaningful insight from it all.
Linkfluence trend detection is different. Our platform uses a battery of data science techniques including machine learning, natural language processing and image recognition so you can make more sense of emojis, hashtags, shares and mentions.
With Linkfluence trend forecasting software you can discover how your consumers really discuss your brand, industry or any other topic, instead of relying on your assumptions. Understand what they really care about, how they buy and use products in your industry, what challenges they’re trying to solve, and what unmet needs they have.
One of the key advantages of Linkfluence trend detection is that we use AI to automatically segment audiences as we analyze social data, which means you can explore how different types of people and different markets respond to your brand and campaigns.
Find out what excites them and how different cohorts have changed their behaviors and attitudes over time. Look back to see how the conversation has changed historically, and look forward to understand how it’s evolving. It’s like giving your brand the power to predict the future.
The world is changing faster than ever; consumers are more sophisticated and harder to predict. Marketers have their work cut out trying to make sense of it all. Linkfluence trend forecasting software is designed to help you solve that problem by applying AI and human expertise to social conversations to spot trends, and the underlying factors that are driving them.
Understand the specific trends that are uniquely shaping each of your target markets, and the cultural moments that are driving sales among different audience segments. Home in on individual regions, countries, and towns to compare and contrast against each other.
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