Understand and segment your audience better to improve your products and messaging. Know what they need, how they make decisions, who they trust, their challenges, and their expectations.
Create tribes out of like-minded buyers to quickly gather quality consumer insights at a glance.
Improve your advertising and communications with crafted content to match your audience. Find the language, tone, and topics that matter most to them.
The better you understand your target tribes, the more effective your campaigns will be.
New trends don't appeal to everyone, and they may not suit your brand. Find consumer trends that suit your tribes, and create products and marketing to fit.
People buy based on trends. You just have to know which ones matter.
Identify unmet market needs and innovate to fill them. Based on topics your tribes discuss often, create ideal products before the industry can catch up.
Innovation comes from information. Understand your buyers better than anyone else.
